Re-thinking the career page of Latin America's largest travel company.

Team:  Prashaant Ranganathan, Camilla Mella, Tamiz Freias

TL;DR

Overview

Project to transform Hurb career page into an engaging, user-centric platform.
Role: System Designer.
Hurb (Hotel Urbano) is the largest travel company in Latin America. Valued at around $500M

Milestones

Conducted benchmarking on career pages of renowned companies like Google X, iFood, and Spotify.
Worked on Webflow and integrated with Greenhouse to manage candidate application process.
Worked with the creative team for promotionals.

Design Process

Benchmarking

We created benchmarks of peer websites to learn what they are doing well in their career page.

Information Architecture

Creating information architecture and mock prototypes for the career page was a crucial step in designing an effective and user-friendly experience. Through meticulous planning and organization, we developed a clear and intuitive information structure, ensuring that relevant content was easily accessible.

Wireframing (Mobile and Desktop)

Utilizing Figma, we crafted mock prototypes that visually represented the page's layout, hierarchy, and interactive elements. This allowed us to iterate and refine the design based on feedback and usability testing.

Conveying culture through redesign

Working with the creative team, we wanted to convey the company culture of playfullness and the values though our visuals and redesign.

Designing on Webflow

We used webflow to prototype and finally launch the new career page website.

Want to know more?

Let's have a coffee.
prashran@stanford.edu
www.linkedin.com/prashaantr